Systematic decision process for intelligent decision making

In this paper, Systematic decision process (SDP) for solving Multiple Criteria Decision Making problems with application for manufacturing location selection is introduced. SDP is a comprehensive approach which is based on eliciting strength of preferences for assessing additive utility functions. SDP consists of three steps: I. assessing weights, II. assessing qualitative criteria, and III. ranking alternatives using the assessed additive utility function. Strengths of preferences can be expressed by using either qualitative or numerical ratings. If the decision maker is inconsistent in his/her responses, such inconsistencies are identified by the method. It is shown that the method has advantages in terms of simplicity and accuracy compared to existing methods such as Analytical Hierarchy Process. Furthermore, a quadratic optimization method for assessing weights of additive utility function by use of pair comparison of actual alternatives is developed. Computational experiments are provided.

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