Determinants of Bring-Your-Own-Device (BYOD) Adoption from the Perspective of future Employees

“Bring Your Own Device” or short BYOD is a new trend topic the IT management has to deal with. The debate about the costs, benefits and risks is in full swing. In this research, the customer is put in the center of attention. To measure the individual constructs in the research model, a quantitative survey is conducted. The results of the survey are analyzed using a structural equation model and descriptive statistics. The research provides, first, results about which factors have an influence on a BYOD use, how the employer attractiveness changes by the offering of a BYOD service and whether the potential employees are interested in BYOD usage. JEL-Klassifikation: Z00

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