Search processing method and method and device for displaying search content

The invention provides a search processing method and a method and device for displaying search content. The search processing method comprises the steps that a search word is received, if the search word is a specific name or comprises a specific name, authentication information is obtained according to the specific name, and a message used for displaying the authentication information at the designated position is sent. According to the search processing method and the method and device for displaying the search content, the authentication information is obtained according to the specific name and the message used for displaying the authentication information at the designated position is sent, in this way, reliability authentication information of an offline enterprise without a self-supporting Internet online carrier is conveniently provided for a common user, the cost of searching for information of offline enterprises by the common user is reduced, and a display approach of self-reliability information is provided for the offline enterprises.