Customer Experience in e-Retailing : An empirical model of Antecedents and Outcomes

Susan Rose a,∗, Moira Clark a,1, Phillip Samouel b,2, Neil Hair c,3 a Henley Business School, University of Reading, Greenlands, Henley-on-Thames, Oxfordshire RG9 3AU, UK b Kingston Business School, Kingston University, Kingston Hill, Kingston-upon-Thames, Surrey KT2 7LB, UK c E.Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Drive, Rochester, NY 14623, USA

[1]  Terry S. Overton,et al.  Estimating Nonresponse Bias in Mail Surveys , 1977 .

[2]  Donna L. Hoffman,et al.  Flow Online: Lessons Learned and Future Prospects , 2009 .

[3]  V. Mahajan,et al.  Consumers in a multichannel environment: Product utility, process utility, and channel choice , 2005 .

[4]  Hao Lou,et al.  Beautiful beyond Useful? The Role of Web Aesthetics , 2010, J. Comput. Inf. Syst..

[5]  Ajit Kambil,et al.  Consumer Behavior in Web-Based Commerce: An Empirical Study , 2001, Int. J. Electron. Commer..

[6]  Timothy C. Haab,et al.  Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic research , 2004 .

[7]  Wei-Lun Chang,et al.  Creating the experience economy in e-commerce , 2010, Commun. ACM.

[8]  Donna L. Hoffman,et al.  Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .

[9]  M. Csíkszentmihályi Beyond boredom and anxiety , 1975 .

[10]  Yongxia Skadberg,et al.  Visitors' flow experience while browsing a Web site: its measurement, contributing factors and consequences , 2004, Comput. Hum. Behav..

[11]  M. Gilly,et al.  Shopping Online for Freedom, Control, and Fun , 2001 .

[12]  Sally McKechnie,et al.  Experience marketing: a review and reassessment , 2009 .

[13]  Glenn B. Voss,et al.  Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context , 2005 .

[14]  Prashanth U. Nyer,et al.  The role of emotions in marketing , 1999 .

[15]  Wynne W. Chin,et al.  Structural equation modeling analysis with small samples using partial least squares , 1999 .

[16]  P. Lachenbruch Statistical Power Analysis for the Behavioral Sciences (2nd ed.) , 1989 .

[17]  Hong-Youl Ha,et al.  Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust , 2005 .

[18]  Jin Yong Park,et al.  Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty , 2008 .

[19]  H. Wilson,et al.  Customer experience quality: an exploration in business and consumer contexts using repertory grid technique , 2011 .

[20]  Wayne D. Hoyer,et al.  The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective , 2006 .

[21]  Mary Ann Eastlick,et al.  An online prepurchase intentions model: The role of intention to search , 2001 .

[22]  J. J. Cronin,et al.  Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments , 2000 .

[23]  Sanghyuk Park,et al.  Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping , 2001, Ind. Manag. Data Syst..

[24]  Johann Füller,et al.  Co-Creation in Virtual Worlds: The Design of the User Experience , 2011, MIS Q..

[25]  Michel Tenenhaus,et al.  PLS path modeling , 2005, Comput. Stat. Data Anal..

[26]  David Gefen,et al.  TAM or Just Plain Habit: A Look at Experienced Online Shoppers , 2003, J. Organ. End User Comput..

[27]  Thompson S. H. Teo Attitudes toward online shopping and the Internet , 2002, Behav. Inf. Technol..

[28]  Moez Limayem,et al.  A Critical Review of Online Consumer Behavior: Empirical Research , 2005, J. Electron. Commer. Organ..

[29]  Gilbert A. Churchill A Paradigm for Developing Better Measures of Marketing Constructs , 1979 .

[30]  Jin Yong Park,et al.  The Moderating Effect of Online Purchase Experience on the Evaluation of Online Store Attributes and the Subsequent Impact on Market Response Outcomes , 2006 .

[31]  Hong-Youl Ha,et al.  A new understanding of satisfaction model in e-re-purchase situation , 2010 .

[32]  Stephen L. Vargo,et al.  Service-dominant logic: continuing the evolution , 2008 .

[33]  John R. Rossiter,et al.  The C-OAR-SE procedure for scale development in marketing , 2002 .

[34]  Y. Tsal On the Relationship Between Cognitive and Affective Processes: A Critique of Zajonc and Markus , 1985 .

[35]  Pennie Frow,et al.  Towards the ‘perfect’ customer experience , 2007 .

[36]  Michel Tuan Pham The Logic of Feeling , 2004 .

[37]  Edward E. Rigdon,et al.  Play, Flow, and the Online Search Experience , 2004 .

[38]  Stuart Dillon,et al.  Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective , 2005, J. Glob. Inf. Manag..

[39]  D. Hoffman,et al.  The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences , 2003 .

[40]  S. Jarvenpaa,et al.  Exploring the implications of m-commerce for markets and marketing , 2002 .

[41]  Matthew K. O. Lee,et al.  A Trust Model for Consumer Internet Shopping , 2001, Int. J. Electron. Commer..

[42]  Mohamed Khalifa,et al.  Online consumer retention: contingent effects of online shopping habit and online shopping experience , 2007, Eur. J. Inf. Syst..

[43]  William J. Havlena,et al.  The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior , 1986 .

[44]  K. Ruyter,et al.  What drives consumers to shop online? A literature review , 2004 .

[45]  H. Wilson,et al.  Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives , 2010 .

[46]  Hye-Shin Kim,et al.  Exploratory study of virtual communities of apparel retailers , 2006 .

[47]  Susan Rose,et al.  Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context , 2011 .

[48]  Eric W. K. Tsang Acquiring Knowledge by Foreign Partners from International Joint Ventures in a Transition Economy: Learning-by-Doing and Learning Myopia , 2002 .

[49]  F. Sultan,et al.  Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study , 2005 .

[50]  Thomas C. O ’Guinn and Albert M. Muñiz Communal consumption and the brand , 2005 .

[51]  Hong-Youl Ha Factors Affecting Online Relationships and Impacts , 2004 .

[52]  S. Neslin,et al.  Multichannel Shopper Segments and Their Covariates , 2008 .

[53]  Wynne W. Chin The partial least squares approach for structural equation modeling. , 1998 .

[54]  P. Julien,et al.  Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies , 2003 .

[55]  James R. Brown,et al.  On what makes a significant contribution to the retailing literature , 2008 .

[56]  C. Meyer,et al.  Understanding customer experience. , 2007, Harvard business review.

[57]  Shohreh A. Kaynama,et al.  A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study , 2000 .

[58]  Tan Hoi Piew,et al.  The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention , 2010 .

[59]  Dhruv Grewal,et al.  Customer Experience Management in Retailing: An Organizing Framework , 2009 .

[60]  Alladi Venkatesh,et al.  Has the Internet become indispensable? , 2004, CACM.

[61]  Terry L. Childers,et al.  HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR , 2001 .

[62]  Alison Lambert,et al.  The customer experience. , 2012 .

[63]  Letecia N. McKinney Creating a Satisfying Internet Shopping Experience via Atmospheric Variables , 2004 .

[64]  G. Bower Mood and memory. , 1981, The American psychologist.

[65]  Kerstin Liehr-Gobbers,et al.  Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach , 2010 .

[66]  Wynne W. Chin,et al.  Extending the technology acceptance model: the influence of perceived user resources , 2001, DATB.

[67]  S. Janda,et al.  Do Product and Consumer Characteristics Affect the Relationship Between Online Experience and Customer Satisfaction? , 2005 .

[68]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[69]  V. Mittal,et al.  Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics , 2001 .

[70]  Sijun Wang,et al.  The role of cumulative online purchasing experience in service recovery management , 2005 .

[71]  Thomas C. O'Guinn,et al.  brand community , 2022, The Fairchild Books Dictionary of Fashion.

[72]  Changsu Kim,et al.  An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives , 2008, J. Electron. Commer. Organ..

[73]  M. Huang,et al.  Flow, enduring, and situational involvement in the Web environment: A tripartite second-order examination , 2006 .

[74]  J. Russell,et al.  An approach to environmental psychology , 1974 .

[75]  Mo Adam Mahmood,et al.  On-line Shopping Behavior: Cross-Country Empirical Research , 2004, Int. J. Electron. Commer..

[76]  Marko Sarstedt,et al.  PLS-SEM: Indeed a Silver Bullet , 2011 .

[77]  D. Burton Postmodernism, social relations and remote shopping , 2002 .

[78]  Elena Karahanna,et al.  Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage , 2000, MIS Q..

[79]  Rudolf R. Sinkovics,et al.  The Use of Partial Least Squares Path Modeling in International Marketing , 2009 .

[80]  Lenita M. Davis,et al.  Empirical testing of a model of online store atmospherics and shopper responses , 2003 .

[81]  Tung‐Zong Chang,et al.  A descriptive model of online shopping process: some empirical results , 2003 .

[82]  K. Jöreskog,et al.  Intraclass Reliability Estimates: Testing Structural Assumptions , 1974 .

[83]  Victor R. Prybutok,et al.  The Role of Virtual Communities as Shopping Reference Groups , 2008 .

[84]  Domenic Sculli,et al.  Factors affecting intentions to purchase via the internet , 2005, Ind. Manag. Data Syst..

[85]  G. Mcdougall,et al.  Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit , 2008 .

[86]  G. Noci,et al.  How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer , 2007 .