Notice of RetractionResearch on product concept design process based on Product Value Space

Drawing lessons from social space theory, this paper defined the connotation of Product Value Space (PVS) and describes PVS with value content and value standard. The principles for product design planning and the logical process of product design planning process and contents based on PVS was put forward. On the basis of theory research fruits, empirical study were made on brand design planning for Huaxia Grapewine.