A Study on the Balance and Optimization Measures in Industry-University Collaborative Innovation of Interaction Design

Based on the “material” homogenization tendency in the background of industrial production, this paper analyzes the current application status of interaction design in domestic product design, and discusses the reasons of five aspects. On the basis of analyzing the current situation of the interaction design, this paper combines the characteristics of the Experience Economy and the Age of Big Data, establishing the important position of market information and customer demand information in interaction design, exploring the feasibility of the corresponding method of process experience, identify experience and emotional experience in the field of interaction design, reducing the influence of human misunderstanding in this area and rising the effectiveness of interaction design. Then through analyzing the real cases, offering the theoretical foundation for the interactive technology, industrial design, new media design and other subjects and provide methodological guidance.