Business Graphing for Internet-Enabled Enterprises

User profiling is a typical big data service created and utilized by an increasing number of Internet venders, which maintains a customized model of interests or essential attributes of their existing users by looking for insights into their behaviors. The Internet industry's best practices indicate that user profiles can help venders much more sufficiently understand their customers. As a result, they can help vendors design rational products and provide personalized services. However, user profiling is not enough to satisfy the business goals of many Internet-enabled traditional enterprises, e.g., manufacturing. In these enterprises, users are just a kind of stakeholders in their complex business contexts. In addition to paying much attention to the user goals, the enterprises are usually more concerned about the operating statuses of its business, which cannot be covered by user profiling. Towards this issue, we propose the concept of business graph to serve as a basic data service to Internet-enabled enterprises, which could help these enterprises gain insights into their current business much more globally and dynamically. Compared with user profiles and knowledge graphs, the business graph has the following characteristics: 1) it reflects a global business insight rather than a user insight, 2) it depicts underlying relationships as well as real relationships, and 3) all the technologies are easy to realize. Corresponding platforms and industrial practices on business graphs are also introduced.