Research Note: Efficiency in Attracting Tourists via the Web — An Application to the Mediterranean Countries

A key element of competitiveness in the tourism industry is the use of new information and communications technology (ICT). To analyse the efficiency in attracting tourists via the Web for a set of 16 Mediterranean countries, the authors use non-parametric bounded adjusted measure (BAM) models. Two models are proposed: the first analyses the influence of each country's basic characteristics on the number of tourists who visit it, while the second relates these characteristics to the number of websites dedicated to tourism. The ordering provided by the two BAM models enables comparison of the efficiency in the real attraction of tourists with the effort of attracting them via the Web.

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