E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption
暂无分享，去创建一个
[1] Joseph P. Zelwietro. The Politicization of Environmental Organizations through the Internet , 1998, Inf. Soc..
[2] R. Kozinets. On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture , 1998 .
[3] Lee Komito,et al. The Net as a Foraging Society: Flexible Communities , 1998, Inf. Soc..
[4] S. Turkle. Life on the Screen: Identity in the Age of the Internet , 1997 .
[5] D. Lavery,et al. Deny All Knowledge: Reading the " X-files " , 1997 .
[6] R. Kozinets. QI Want to BelieveQ: a Netnography of the X-Philes Subculture of Consumption , 1997 .
[7] John Hagel,et al. The real value of on-line communities , 1999 .
[8] D. Hoffman,et al. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations , 1996 .
[9] D. Hindman. The Virtual Community: Homesteading on the Electronic Frontier , 1996 .
[10] J. Walther. Relational Aspects of Computer-Mediated Communication: Experimental Observations over Time , 1995 .
[11] David W. Park,et al. Interpersonal Effects in Computer-Mediated Interaction , 1994 .
[12] David Shani,et al. Exploiting Niches Using Relationship Marketing , 1992 .
[13] J. Walther. Interpersonal Effects in Computer-Mediated Interaction , 1992 .
[14] M. J. Wolf,et al. Relationship marketing: positioning for the future. , 1990, The Journal of business strategy.
[15] Marshall McLuhan,et al. Culture is our business , 1970 .