The Economics of Ownership, Access and Trade in Digital Data

Despite the rapidly growing volume and economic importance of data in the digital economy, the legal framework for data ownership, access and trade remains incompletely defined in the EU and elsewhere. De facto data ownership dominates and often leads to fragmentation or anti-commons problems in data. Combined with limited access and trade, this inhibits the realisation of the full economic benefits of non-rival data. It may slow down innovation and affect the efficiency of data markets. We examine three potential sources of data market failures: externalities related to economies of scope in data, strategic behaviour of data owners and transaction costs in data exchanges. We link the legal debate on data ownership with relevant branches of the economics literature, including intellectual property rights economics, the commons and anti-commons literature, models of trade under the Arrow Information Paradox and multi-sided markets. Economists are inclined to think that well-defined private property rights are a necessary condition for an efficient resource allocation. The question in this paper is to what extent this view holds for non-rival data. We show that the allocation of data ownership or residual control rights matters, not only for private benefits but also for social welfare. The outcomes of bargaining over data ownership and access rights do not necessarily maximize social welfare. Can regulators intervene to improve these outcomes? Would a better specification of legal ownership rights or introducing access provisions to improve efficiency and reduce data market failures? There are no easy answers to these largely empirical questions. We offer no policy solutions yet and more research is required to bring economics up to speed with these questions.

[1]  Dan Suciu,et al.  Data Markets in the Cloud: An Opportunity for the Database Community , 2011, Proc. VLDB Endow..

[2]  D. Bergemann,et al.  Selling Cookies , 2013 .

[3]  John B. Loomis,et al.  Valuing Geospatial Information: Using the Contingent Valuation Method to Estimate the Economic Benefits of Landsat Satellite Imagery , 2015 .

[4]  M. Boisot,et al.  Data, information and knowledge: have we got it right? , 2004 .

[5]  Heather A. Piwowar,et al.  Sharing Detailed Research Data Is Associated with Increased Citation Rate , 2007, PloS one.

[6]  C. Begley,et al.  Drug development: Raise standards for preclinical cancer research , 2012, Nature.

[7]  David S. Evans,et al.  The Industrial Organization of Markets with Two-Sided Platforms , 2005 .

[8]  Viktor Mayer-Schönberger,et al.  Delete: The Virtue of Forgetting in the Digital Age , 2009 .

[9]  Hal R. Varian,et al.  Information rules - a strategic guide to the network economy , 1999 .

[10]  Marc Rysman The Economics of Two-Sided Markets , 2009 .

[11]  H. Honko,et al.  MyData A Nordic Model for human-centered personal data management and processing , 2015 .

[12]  Péter Eso,et al.  Optimal Information Disclosure in Auctions and the Handicap Auction , 2007 .

[13]  Herbert Zech Data as a Tradeable Commodity , 2016 .

[14]  B. Martens An Economic Policy Perspective on Online Platforms , 2016 .

[15]  R. Coase,et al.  The Problem of Social Cost , 1960, The Journal of Law and Economics.

[16]  J. Rochet,et al.  Platform competition in two sided markets , 2003 .

[17]  Stanley M. Besen,et al.  An Introduction to the Law and Economics of Intellectual Property , 1991 .

[18]  Anja Lambrecht,et al.  Can Big Data Protect a Firm from Competition? , 2015 .

[19]  Jerry G. Thursby,et al.  Replication in Empirical Economics: The Journal of Money, Credit and Banking Project , 1986 .

[20]  Herbert Zech,et al.  Building a European Data Economy , 2017 .

[21]  Laura Mancuso,et al.  Can Patents Deter Innovation , 2012 .

[22]  AnnaLee Saxenian,et al.  Inside-Out : Regional Networks and Industrial Adaptation in Silicon Valley and Route 128 , 1996 .

[23]  R. Gilson,et al.  Contracting for Innovation: Vertical Disintegration and Interfirm Collaboration , 2008 .

[24]  Andrei Hagiu,et al.  Multi-Sided Platforms , 2015 .

[25]  Marc Rysman,et al.  Competition between Networks: A Study of the Market for Yellow Pages , 2002 .

[26]  Inge Graef,et al.  Mandating portability and interoperability in online social networks , 2015 .

[27]  Geoffrey G. Parker,et al.  Innovation, Openness, and Platform Control , 2018, Manag. Sci..

[28]  Sanford J. Grossman,et al.  The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration , 1986 .

[29]  Brijesh Pazhayathodi,et al.  Review of The Economics of Information Technology: An Introduction , 2008 .

[30]  Kenneth C. Laudon,et al.  Markets and privacy , 1993, CACM.

[31]  Prateek Mittal,et al.  Graph Data Anonymization, De-Anonymization Attacks, and De-Anonymizability Quantification: A Survey , 2017, IEEE Communications Surveys & Tutorials.

[32]  Luís M. B. Cabral,et al.  Small Switching Costs Lead to Lower Prices , 2022 .

[33]  M. Heller,et al.  Can Patents Deter Innovation? The Anticommons in Biomedical Research , 1998, Science.

[34]  Dirk Bergemann,et al.  Targeting in Advertising Markets: Implications for Offline vs. Online Media , 2010 .

[35]  Anat R. Admati,et al.  Direct and Indirect Sale of Information , 1990 .

[36]  Never Two Without Three: Commons, Anticommons and Semicommons , 2008 .

[37]  Stuart E. Madnick,et al.  An Economic Analysis of Policies for the Protection and Reuse of Noncopyrightable Database Contents , 2008, J. Manag. Inf. Syst..

[38]  J. Hicks,et al.  The economics of science , 1996 .

[39]  Ryan Hagen The End of Ownership: Personal Property in the Digital Economy , 2018 .

[40]  Peter E. Rossi,et al.  Do Switching Costs Make Markets Less Competitive? , 2008 .

[41]  P. B. Hugenholtz Something Completely Different: Europe’s Sui Generis Database Right , 2016 .

[42]  J. Rochet,et al.  Two-sided markets: a progress report , 2006 .

[43]  Nestor Duch-Brown,et al.  The competitive landscape of online platforms , 2017 .

[44]  Florian Stahl,et al.  Pricing Approaches for Data Markets , 2012, BIRTE.

[45]  Elena Console,et al.  Data Fusion , 2009, Encyclopedia of Database Systems.

[46]  Steven D. Levitt,et al.  Was There Really a Hawthorne Effect at the Hawthorne Plant? An Analysis of the Original Illumination Experiments , 2009 .

[47]  Levent Çelik Information Unraveling Revisited: Disclosure of Horizontal Attributes , 2012 .

[48]  Farm Data: Ownership and Protections , 2016 .

[49]  Aija Leiponen,et al.  The (Unfulfilled) Potential of Data Marketplaces , 2017 .

[50]  James J. Anton,et al.  Compatibility, interoperability, and market power in upgrade markets , 2010 .

[51]  Kenneth C. Laudon,et al.  Extensions to the Theory of Markets and Privacy: Mechanics of Pricing Information , 1997 .

[52]  Josef Drexl,et al.  Position Statement of the Max Planck Institute for Innovation and Competition of August 16, 2016 - On the current debate on exclusive rights and access rights to data at the European level , 2016 .

[53]  Urs Gasser,et al.  Interop: The Promise and Perils of Highly Interconnected Systems , 2012 .

[54]  Robert P. Merges IP Rights and Technological Platforms , 2008 .

[55]  M. Stucke,et al.  Debunking the Myths Over Big Data and Antitrust , 2015 .

[56]  Mathias Klang Information as Property , 1999 .

[57]  Josef Drexl,et al.  Designing Competitive Markets for Industrial Data - Between Propertisation and Access , 2016 .

[58]  C. D. Angelis An analysis of trade secrets: directive 943/2016 on the protection of undisclosed know-how and business information (trade secrets) against their unlawful acquisition, use and disclosure , 2018 .

[59]  Matti Mäntymäki,et al.  The influence of developer multi-homing on competition between software ecosystems , 2016, J. Syst. Softw..

[60]  J. Nash Equilibrium Points in N-Person Games. , 1950, Proceedings of the National Academy of Sciences of the United States of America.

[61]  Frank Mueller‐Langer,et al.  Open Access to Data: An Ideal Professed but Not Practised , 2014 .

[62]  Robert A. Heverly The Information Semicommons , 2003 .

[63]  Wolfgang Kerber,et al.  A New (Intellectual) Property Right for Non-Personal Data? An Economic Analysis , 2016 .

[64]  G. Mann The Quark and the Jaguar: adventures in the simple and the complex , 1994 .

[65]  Andreas Wiebe Protection of industrial data – a new property right for the digital economy? , 2017 .

[66]  Ronaldo Vigo,et al.  Complexity over Uncertainty in Generalized Representational Information Theory (GRIT): A Structure-Sensitive General Theory of Information , 2012, Inf..

[67]  J. Stiglitz The Contributions of the Economics of Information to Twentieth Century Economics , 2000 .

[68]  Phillip Glandon Report on the American Economic Review Data Availability Compliance Project , 2010 .

[69]  Teresa D. Harrison,et al.  Do Economics Journal Archives Promote Replicable Research? , 2006 .

[70]  Sang Joon Kim,et al.  A Mathematical Theory of Communication , 2006 .

[71]  Jacques Crémer A simple proof of Blackwell's "comparison of experiments" theorem , 1982 .

[72]  John P. de Wardt,et al.  Data Ownership for Drilling Automation – Managing the Impact , 2016 .

[73]  W. Brian Arthur,et al.  The Nature of Technology: What it Is and How it Evolves , 2009 .

[74]  H. Varian,et al.  VERSIONING: THE SMART WAY TO SELL INFORMATION , 1998 .

[75]  Eric van Damme,et al.  Non-Cooperative Games , 2000 .

[76]  F. Parisi,et al.  Fragmentation in Property: Towards a General Model , 2002 .

[77]  Anat R. Admati,et al.  A monopolistic market for information , 1986 .

[78]  Dirk Bergemann,et al.  Selling Experiments: Menu Pricing of Information , 2014 .

[79]  Benedikt Fecher,et al.  What Drives Academic Data Sharing? , 2014, PloS one.

[80]  Curtis R. Taylor,et al.  The Economics of Privacy , 2016 .

[81]  S. Rosen The Economics of Superstars , 1981 .

[82]  Oz Shy,et al.  The Economics of Network Industries , 2002 .

[83]  D. Sokol,et al.  Does Antitrust Have a Role to Play in Regulating Big Data? , 2016 .

[84]  Mark A. Lemley,et al.  Patent Holdup and Royalty Stacking , 2006 .

[85]  Stefan Bechtold Digital Rights Management in the United States and Europe , 2004 .

[86]  Steven Tadelis,et al.  Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment , 2014 .

[87]  Torin Monahan,et al.  Benefits of ‘observer effects’: lessons from the field , 2010, Qualitative research : QR.

[88]  Sherwin Rosen,et al.  Specialization and Human Capital , 1983, Journal of Labor Economics.

[89]  Ralf Dewenter,et al.  Mobile Number Portability in Europe , 2005 .

[90]  K. Arrow Economic Welfare and the Allocation of Resources for Invention , 1962 .

[91]  M. Armstrong Competition in Two-Sided Markets ¤ , 2005 .

[92]  David S. Evans The Antitrust Economics of Multi-Sided Platform Markets , 2003 .

[93]  Andrei Hagiu,et al.  Marketplace or Reseller? , 2014, Manag. Sci..

[94]  Heather A. Piwowar,et al.  Data reuse and the open data citation advantage , 2013, PeerJ.

[95]  Dirk Bergemann,et al.  Information Structures in Optimal Auctions , 2001, J. Econ. Theory.

[96]  Rafi Nachmias,et al.  The user-subjective approach to personal information management systems design: Evidence and implementations , 2008, J. Assoc. Inf. Sci. Technol..

[97]  Justin M. Rao,et al.  The Unfavorable Economics of Measuring the Returns to Advertising , 2014 .

[98]  J. Umbeck MIGHT MAKES RIGHTS: A THEORY OF THE FORMATION AND INITIAL DISTRIBUTION OF PROPERTY RIGHTS , 1981 .

[99]  S. Scotchmer,et al.  Standing on the Shoulders of Giants: Cumulative Research and the Patent Law , 1991 .

[100]  Nicholas Economides,et al.  Desirability of Compatibility in the Absence of Network Externalities , 1989 .

[101]  P. Klemperer Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade , 1992 .

[102]  D. Blackwell Comparison of Experiments , 1951 .

[103]  D. Bergemann,et al.  TARGETING IN ADVERTISING MARKETS: IMPLICATIONS FOR OFFLINE VS. ONLINE MEDIA By , 2010 .

[104]  NachmiasRafi,et al.  The user-subjective approach to personal information management systems , 2003 .

[105]  Henry E. Smith,et al.  Research Handbook on the Economics of Property Law , 2011 .

[106]  Andrea Prat,et al.  The Value of Public Information in Monopoly , 2001 .

[107]  David P. Myatt,et al.  On the Simple Economics of Advertising, Marketing, and Product Design , 2005 .

[108]  B. Caillaud,et al.  Chicken & Egg: Competition Among Intermediation Service Providers , 2003 .

[109]  C. Shapiro,et al.  Network Externalities, Competition, and Compatibility , 1985 .

[110]  Frank Mueller-Langer,et al.  Open Access to Research Data: Strategic Delay and the Ambiguous Welfare Effects of Mandatory Data Disclosure , 2014, Inf. Econ. Policy.

[111]  Inge Graef Market Definition and Market Power in Data: The Case of Online Platforms , 2015, World Competition.

[112]  P. Regibeau,et al.  Mix and Match: Product Compatibility Without Network Externalities , 2011 .

[113]  M. Melnik,et al.  Does a Seller's Ecommerce Reputation Matter? Evidence from Ebay Auctions , 2003 .

[114]  A. THE TRAGEDY OF THE ANTICOMMONS : PROPERTY IN THE TRANSITION FROM MARX TO MARKETS , 2007 .

[115]  Richard A. Posner,et al.  The Economic Structure of Intellectual Property Law , 2003 .

[116]  Adam Croom,et al.  MyData - A Nordic Model for human-centered personal data management and processing , 2017 .

[117]  Ramon Casadesus-Masanell,et al.  Platform Competition, Compatibility, and Social Efficiency , 2008 .

[118]  James M. Buchanan,et al.  Symmetric Tragedies: Commons and Anticommons* , 2000, The Journal of Law and Economics.

[119]  Julian Wright,et al.  Multihoming and Compatibility , 2003 .