Strategic Public Relations Leadership

1. Introduction Part I: The Strategic Contribution of Public Relations 2. A Public Relations View of the Organization 3. Leadership and Public Relations 4. Supporting the Chief Executive 5. A New Model of Strategic Public Relations Part II: The Pre-Occupations of Public Relations Leaders 6. Contextual Intelligence 7. Valuing Values 8. The Business of Ethics 9. Enacting the Role Part III: The Responsibilities of Public Relations Leaders 10. The Planner 11. The Catalyst 12. The Expert Technician 13. The Internal Educator 14. The Consultant 15. Public Relations at the Edge