Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses

[1]  V. Cauberghe,et al.  Disclosing brand placement to young children , 2018 .

[2]  Brigitte Naderer,et al.  A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content , 2018, Appetite.

[3]  S. C. Boerman,et al.  Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content , 2016 .

[4]  Lin Wang,et al.  My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing , 2016 .

[5]  Brigitte Naderer,et al.  Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge , 2016 .

[6]  Ben Lowe,et al.  Antecedents of product placement effectiveness across cultures , 2016 .

[7]  S. C. Boerman,et al.  Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs , 2015 .

[8]  Sophie C. Boerman,et al.  How audience and disclosure characteristics influence memory of sponsorship disclosures , 2015 .

[9]  Moniek Buijzen,et al.  Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge , 2015 .

[10]  Reinout W. Wiers,et al.  The role of attentional bias in the effect of food advertising on actual food intake among children , 2014, Appetite.

[11]  Jocelyn H. Bolin,et al.  Hayes, Andrew F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression‐Based Approach. New York, NY: The Guilford Press , 2014 .

[12]  S. C. Boerman,et al.  Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations , 2014 .

[13]  Sophie C. Boerman,et al.  The effects of brand placement disclosures on skepticism and brand memory , 2013 .

[14]  A. Hayes.  Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach , 2013 .

[15]  Sanqing Hu,et al.  Electronic evaluation for video commercials by impression index , 2013, Cognitive Neurodynamics.

[16]  S. C. Boerman,et al.  Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses , 2012 .

[17]  Peeter W. J. Verlegh,et al.  Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response , 2012 .

[18]  R. M. Cain.  Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights , 2011 .

[19]  Jakob D. Jensen,et al.  Video News Releases and the Public: The Impact of Source Labeling on the Perceived Credibility of Television News , 2011 .

[20]  Peter Neijens,et al.  The March to Reliable Metrics , 2011, Journal of Advertising Research.

[21]  Laura Astolfi,et al.  Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements , 2011, Medical & Biological Engineering & Computing.

[22]  Eva A. van Reijmersdal,et al.  Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content , 2010 .

[23]  Avshalom Ginosar,et al.  Regulating Product Placement in the European Union and Canada: Explaining Regime Change and Diversity , 2010 .

[24]  F. Cincotti,et al.  Changes in Brain Activity During the Observation of TV Commercials by Using EEG, GSR and HR Measurements , 2010, Brain Topography.

[25]  Patrick De Pelsmacker,et al.  Advergames , 2010 .

[26]  Fabrizio De Vico Fallani,et al.  Brain activity during the memorization of visual scenes from TV commercials: An application of high resolution EEG and steady state somatosensory evoked potentials technologies , 2009, Journal of Physiology-Paris.

[27]  Jay Newell,et al.  Tragedies of the Broadcast Commons: Consumer Perspectives on the Ethics of Product Placement and Video News Releases , 2009 .

[28]  P. Homer.  Product Placements , 2009 .

[29]  Sekar Raju,et al.  The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands , 2009 .

[30]  F. Cincotti,et al.  Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study , 2008, IEEE Transactions on Neural Systems and Rehabilitation Engineering.

[31]  D. Fugate.  Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice , 2007 .

[32]  Matthias M. Müller,et al.  Induced gamma band responses: an early marker of memory encoding and retrieval , 2004, Neuroreport.

[33]  Alan Gevins,et al.  Attention and Brain Activity While Watching Television: Components of Viewer Engagement , 2004 .

[34]  Marc W Howard,et al.  Theta and Gamma Oscillations during Encoding Predict Subsequent Recall , 2003, The Journal of Neuroscience.

[35]  C. Russell.  Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude , 2002 .

[36]  David R. Roskos-Ewoldsen,et al.  Media Priming: A Synthesis , 2002 .

[37]  Matthias M. Müller,et al.  Effects of emotional arousal in the cerebral hemispheres: a study of oscillatory brain activity and event-related potentials , 2001, Clinical Neurophysiology.

[38]  A. Gevins,et al.  Neurophysiological measures of working memory and individual differences in cognitive ability and cognitive style. , 2000, Cerebral cortex.

[39]  Annie Lang,et al.  The limited capacity model of mediated message processing , 2000 .

[40]  Eugene D. Jaffe,et al.  Ethical Dimensioins of Advertising Executions , 1998 .

[41]  Michael E. Smith,et al.  Monitoring Working Memory Load during Computer-Based Tasks with EEG Pattern Recognition Methods , 1998, Hum. Factors.

[42]  S. Balasubramanian.  Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues , 1994 .

[43]  S. C. Boerman,et al.  Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity , 2017 .

[44]  F. Chan.  Product placement and its effectiveness: A systematic review and propositions for future research , 2012 .

[45]  M. Balconi,et al.  Consciousness and arousal effects on emotional face processing as revealed by brain oscillations. A gamma band analysis. , 2008, International journal of psychophysiology : official journal of the International Organization of Psychophysiology.

[46]  H. Jasper,et al.  The ten-twenty electrode system of the International Federation. The International Federation of Clinical Neurophysiology. , 1999, Electroencephalography and clinical neurophysiology. Supplement.