A Dual response choice experiments (DRCE) design to assess rabbit meat preference in Catalonia: A Heterocscedatistic extreme-value model

Purpose – This paper seeks to analyze consumer preferences toward fresh rabbit meat and obstacles and interest in consuming the product.Design/methodology/approach – The paper uses the dual response choice experiment (DRCE) design which allows for analyzing forced and unforced options in choice experiments using the same sample. The heteroscedastic extreme‐value (HEV) model is used due to its relaxation of the restrictive assumption made in the multinomial logit model regarding the identically distributed error term across alternatives. The empirical analysis uses consumer‐level questionnaires to elicit information regarding consumer attitudes toward rabbit meat in Catalonia (Spain).Findings – The results demonstrate a higher preference for rabbit meat from “Catalan” origin followed by higher quality certification information. Convenience and “ready‐to‐eat” products made from rabbit meat may help bolster increased consumption. An effective communication campaign is needed to educate individuals regarding ...

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