Analytics: Building Mobile Game-Users Insights using Parameters

Business people, Marketers need to assess their product performance. For that, they need to set key performance indicators with the help of which their product can withstand with unique properties in market. Earlier websites was one of the important mode of doing e-business, but now web paradigm has been shifted to mobile applications. Most of the people use mobile app instead of normal website version. That's why the need comes out to look into analytics of mobile web or mobile apps. Mobile analytics is booming sector nowadays. To understand user engagement with application is one of the main purpose of Mobile Analytics. Thus, in this paper, we are going to develop mobile analytics dashboard or a Tool-Rolopanel which will easily help to track, analyse traffic of mobile app visitors through events tracking functionality. Events are nothing but actions that users takes while using any app. Particularly we are analysing here gaming apps data and the engagement of users with that mobile app. We have tried to build multifunctional dashboard which can display different tracked user data on single platform in a very simple manner as well it will help to understand its semantics easily. We have also developed Admin Game Configuration Panel in which we can change App parameters to regenerate new results.