ANALISIS PERBANDINGAN METODE ANALYTICAL HIERARCHY PROCESS DAN FUZZY DALAM PROCESS MARKET MATCHING UMKM

Information on market development and competition of Micro, Small and Medium Enterprises (SMEs) with the same product among SMEs will be very useful for marketing process of SMEs products to avoid losses due to stock of piling products. Therefore, it is necessary to support the decision for SMEs to choose the right buyers from the many buyers for their products. Some methods that can be used include Analytical Hierarchy Process (AHP) and Fuzzy Logic. AHP and Fuzzy methods are able to recommend only based on linguistic criteria. To find out how accurate these two methods are in the market matching process, it is necessary to analyze the comparison of AHP and Fuzzy methods with the same case that is for the selection of buyers for SMEs products. Based on the results of analysis, Fuzzy output is the number of products that can be sold to each buyer while the results of AHP output in the form of a buyer's ranking. Fuzzy results show the more number of products that must be sold to the buyer, the greater the opportunity to sell to buyers. AHP results show the higher the rankings of buyers, the greater the opportunity to buyers. When these two methods are compared, using buyer data with almost the same criteria, fuzzy is more accurate than AHP, because Fuzzy is able to deliver more precise output.