Demand chain collaboration and operational performance: role of IT analytic capability and environmental uncertainty

Purpose – The purpose of this research is to enhance the extant understanding of the IT‐collaboration relationship. The study aims to test the robustness of the relationships among the concepts of IT analytic capability, demand chain collaboration and operational performance besides investigating the interaction effects of environmental uncertainty variables on the IT‐collaboration relationship.Design/methodology/approach – Data for testing the hypothesized relationships in the conceptual model were collected through a survey of managers in manufacturing firms from the Council of Supply Chain Management Professionals (CSCMP) membership directory. The survey sample included 152 responses accounting for a response rate of 28 percent.Findings – Findings suggest that while IT analytic capability associates positively with collaboration, the technological turbulence dimension of uncertainty enhances the above relationship. Market turbulence, however, was not found to have a significant moderating impact on the...

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