Behind the facade of a web site, lies the task of managing its infrastructure and content. This is driving the Internet economy into a Web crisis. The software community has experienced a similar crisis and knows that configuration management (CM) is a key player in resolving it. Nine challenges facing web systems are presented. As the entire world becomes "webified", content problems will be magnified. While traditional software CM provides a static solution (such as via a centralized development methodology creating batched, planned releases), content CM will provide a dynamic solution (via distributed, real-time updates) in response to user traffic monitoring. It is imperative that the lessons learned from CM be applied to web tools. Otherwise, the Web community is doomed to experience all the delivery, quality and complexity problems that have plagued the software community.
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