Threads of Development Communication

In this Chapter we concentrate heavily on the patterns of actions that reflect how development communication has evolved over the last half century. As we explore communication in the real life context of agricultural, health and community development we skirt the many excellent discussions by theorists and academicians who present a more abstract picture of this evolution (see for example, the works of various scholars in Casmir, 1991). We will trace seven threads that have contributed to that fabric we call “development communication.”