Who cares about Advanced Driver Assistance

ADA systems are becoming increasingly available in the market. Although the number of ADA systems sold is small, the variety and functionality of systems is increasing. This paper aims to contribute to the different aspects that affect the introduction of ADA systems. It reviews, in particular based on results of the EC project ADASE II, aspects about development of the market, trends in R&D, public policy, scenarios for market introduction, legal aspects and the expected effects on traffic safety, throughput and comfort. We conclude that the introduction of ADA systems in a very early stage, in which uncertainty is a key issue. Car manufacturers are uncertain about financial risks and the usability of ADA systems and employ a conservative strategy for market introduction. Governments and road operators need more certainty about the impact of ADA systems on traffic safety and throughput (reliability, predictability), before they can decide to take measures to facilitate, stimulate or regulate the introduction of ADA systems. Reduction of uncertainty for car manufacturers, governments and road operators can be accomplished through field operational tests, impact assessment and development of framework for cooperation between car manufacturers, governments and road operators.