The Pursuit of New Product Development: The Business Development Process

Chapter 1: The Business Objective Chapter 2: Market Opportunity Chapter 3: The Business Concept the New Product Chapter 4: The Product and Business Plan Chapter 5: Justifying a Program: The Accounting Viewpoint Chapter 6: Starting Out Chapter 7: Executing the Plan Chapter 8: Manufacturing Development Chapter 9: The Prelaunch Checklist Chapter 10: The Product Launch Chapter 11: The Pursuit and Product Management Chapter 12: Business Development Records Format