Forms of knowledge and operation pattern of virtual GUI platform

Purpose – The purpose of this paper is to analyse the operation pattern of the virtual university‐industry‐government (GUI) platform from the perspective of knowledge.Design/methodology/approach – Following a theoretical framework, the case of the China Zhejiang Online Technology Market (ZJOTM) is analyzed, which has been viewed as a model of the national virtual GUI platform. The operation pattern and effect of ZJOTM are discussed. The material and data are collected mainly from ZJOTM web site.Findings – According to the types of knowledge interaction between university and industry, this paper recognizes the context needed for knowledge interaction between industry and university as “virtual ba”, “physical ba” and “practice ba”. The virtual GUI platform just provides a virtual ba for knowledge interaction between industry and university. However, only “virtual ba” is not sufficient, “physical ba” and “practice ba” are also needed. Therefore, the operation of virtual GUI should utilize the complementary ...

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