브랜드 커피전문점의 실내디자인마케팅 요소에 관한 연구

The purpose of this study is to provide fundamental data for interior design marketing through comparing marketing strategy to interior design elements. Those of five brand name coffee shops were rearranged and rebuilt as the interior design marketing elements. The results are as follows. 1) Zoning or layouts of interiors are used for representing the brand identity. 2) Furniture arrangement is important elements of interior design marketing satisfying various customers´ needs. 3) Furniture and objects represent brand images directly such as a chair with wings of angel. 4) Colors of brand image have a role to express brand identity. 5) Not only the eco-friendly materials but also the discriminated materials for brand images and interior designs. More researches have to follow making use of interior design as a marketing strategy so that satisfy customers´ needs.