Exploration of Product Packaging Design Based on User Experience

With the prosperity development of economy today, the people's need of product packaging is not limited to the function, and the interaction between user and packaging is the keynote. Through case analysis and research, this paper analyzed the visceral level, behavioral level, reflective level experience design of modern product package. Product packaging design based on user experience will make product packaging more reasonable and humanized, and obtain more pleasant mood and good memories, at the same time, promote sales, improve brand culture and added value.