Virtual SME Networks: Pathways towards Online Collaboration

The Internet and portability of technologies are changing the way we are doing business. Electronic business and commerce (e-commerce) platforms purportedly provide companies of all sizes with opportunities for economies of scale, process efficiencies and mechanisms for electronic advertising, retailing, trading and transaction. Australian small and medium size enterprises (SME) have, however, been reluctant to embrace information and communication technologies (ICT) and e-commerce because they fail to see the value of such tools. While SME are still coming to terms with core ICT adoption and strategic e-commerce directions, individual SME connectivity and e-commerce adoption inertia has been upstaged by collaborative network trends. Competitive advantage is becoming embedded in collaboration, networking and (virtual) clustering. This paper discusses the pathways towards online collaboration that address both industry or network needs and the capabilities, needs and attitudes of individual SME. ____________________