Consumer choice of shopping centre: an information integration approach

Timmermans H. (1982) Consumer choice of shopping centre: an information integration approach, Reg. Studies 16, 171–82. This paper is concerned with the relationships between the physical attributes of the retailing system, consumer decision-making and overt behaviour. The appropriateness of an approach, which is based on information integration theory and functional measurement, as a means of predicting consumer response to changes in physical attributes of shopping centres, is considered, both from an empirical and methodological point of view. The results of the empirical study tend to provide general support for the approach. Several methodological issues are raised which deserve further investigation in order to refine the approach.

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