Factors influencing online auction repurchase intention

Purpose – The purpose of this study is to integrate expectancy disconfirmation theory (EDT) to explore cognitive beliefs and affect influencing an individual's intention to repurchase in online marketplaces.Design/methodology/approach – The paper used EDT to conduct an empirical study and data were collected from a total of 303 bidders of online auctions. A structural equation modeling (SEM) was used to assess the relationships of the research model.Findings – The findings show that bidders' disconfirmation of online auctions is positively associated with their satisfaction, which in turn is positively associated with their repurchase intentions.Practical implications – Both bidders' expectation of policy and auctioneers' performance of policy are important determinants of disconfirmation. Auctioneers need to recognize the distinctive roles of information policy in selling and bidding rules. Besides, neither bidders' expectation of sellers' reputation nor their expectation of service quality has a signifi...

[1]  W. DeSarbo,et al.  Response Determinants in Satisfaction Judgments , 1988 .

[2]  P. Wilton,et al.  Task, Expectancy, and Information Assessment Effects in Information Utilization Processes , 1986 .

[3]  Stephen C. Hayne,et al.  Who Wins on eBay: An Analysis of Bidders and Their Bid Behaviours , 2003, Electron. Mark..

[4]  Dan Padgett,et al.  A direct comparative framework of customer satisfaction: An application to Internet search engines , 2004 .

[5]  Mohamed Khalifa,et al.  Satisfaction with Internet-based services , 2002, Proceedings of the 35th Annual Hawaii International Conference on System Sciences.

[6]  Fred D. Davis,et al.  User Acceptance of Computer Technology: A Comparison of Two Theoretical Models , 1989 .

[7]  Gilbert A. Churchill,et al.  An Investigation into the Determinants of Customer Satisfaction , 1982 .

[8]  Paul A. Pavlou,et al.  Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior , 2002, MIS Q..

[9]  Detmar W. Straub,et al.  Structural Equation Modeling and Regression: Guidelines for Research Practice , 2000, Commun. Assoc. Inf. Syst..

[10]  Szu-Yuan Sun,et al.  Usability, quality, value and e-learning continuance decisions , 2005, Comput. Educ..

[11]  D. Campbell,et al.  Convergent and discriminant validation by the multitrait-multimethod matrix. , 1959, Psychological bulletin.

[12]  William J. Kettinger,et al.  Perceived Service Quality and User Satisfaction with the Information Services Function , 1994 .

[13]  Jason Bennett Thatcher,et al.  Moving Beyond Intentions and Toward the Theory of Trying: Effects of Work Environment and Gender on Post-Adoption Information Technology Use , 2005, MIS Q..

[14]  I. Ajzen.  The theory of planned behavior , 1991 .

[15]  O. Byung Kwon,et al.  Impact of website information design factors on consumer ratings of web-based auction sites , 2002, Behav. Inf. Technol..

[16]  R. Oliver.  A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions , 1980 .

[17]  Michael D. Kaplowitz,et al.  A Comparison of Web and Mail Survey Response Rates , 2004 .

[18]  Jerry C. Olson,et al.  Disconfirmation of consumer expectations through product trial. , 1979 .

[19]  William J. Doll,et al.  A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument , 1994, MIS Q..

[20]  Jyh-Shen Chiou,et al.  The antecedents of consumers' loyalty toward Internet Service Providers , 2004, Inf. Manag..

[21]  Rajiv Kohli,et al.  Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics , 2002, Inf. Syst. Res..

[22]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[23]  Lawrence A. Crosby,et al.  Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry , 1987 .

[24]  Joseph P. Cannon,et al.  An Examination of the Nature of Trust in Buyer–Seller Relationships: , 1997 .

[25]  Anol Bhattacherjee,et al.  Understanding Information Systems Continuance: An Expectation-Confirmation Model , 2001, MIS Q..

[26]  P. Pavlou.  TRUSTWORTHINESS AS A SOURCE OF COMPETITIVE ADVANTAGE IN ONLINE AUCTION MARKETS. , 2002 .

[27]  Richard P. Bagozzi,et al.  Assessing Construct Validity in Organizational Research , 1991 .

[28]  E. Carmines,et al.  Analyzing models with unobserved variables: analysis of covariance structures , 1981 .

[29]  Matthew K. O. Lee,et al.  EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors , 1999 .

[30]  R. Bagozzi,et al.  On the evaluation of structural equation models , 1988 .

[31]  Troy J. Strader,et al.  The value of seller trustworthiness in C2C online markets , 2002, CACM.

[32]  Jinwoo Kim,et al.  Architectural criteria for website evaluation – conceptual framework and empirical validation , 2004, Behav. Inf. Technol..

[33]  M. Gilly,et al.  Post-Purchase Consumer Processes and the Complaining Consumer , 1982 .

[34]  Chao-Min Chiu,et al.  A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior , 2006, Int. J. Hum. Comput. Stud..

[35]  Karl G. Jöreskog,et al.  Lisrel 8: Structural Equation Modeling With the Simplis Command Language , 1993 .

[36]  R. Madrigal.  Cognitive and affective determinants of fan satisfaction with sporting event attendance. , 1995 .

[37]  F. A. Pettit.  A comparison of World-Wide Web and paper-and-pencil personality questionnaires , 2002, Behavior research methods, instruments, & computers : a journal of the Psychonomic Society, Inc.

[38]  Marla R. Stafford,et al.  Individual and social determinants of winning bids in online auctions , 2006 .

[39]  P. Pavlou.  WHAT DRIVES ELECTRONIC COMMERCE? A THEORY OF PLANNED BEHAVIOR PERSPECTIVE. , 2002 .

[40]  Jessie H. Chen-Yu,et al.  A comparison of determinants of consumer satisfaction/dissatisfaction with the performance of apparel products between South Korea and the United States , 2001 .

[41]  P. Dudgeon,et al.  A Note on Extending Steiger's (1998) Multiple Sample RMSEA Adjustment to Other Noncentrality Parameter-Based Statistics , 2004 .

[42]  Yong Seog Kim.  The Effects of Buyer and Product Traits with Seller Reputation on Price Premiums in E-Auction , 2005, J. Comput. Inf. Syst..

[43]  J. Hair.  Multivariate data analysis , 1972 .

[44]  Stephen S. Standifird.  Online Auctions and the Importance of Reputation Type , 2002, Electron. Mark..

[45]  Han Yi,et al.  Trust and e-commerce: a study of consumer perceptions , 2003, Electron. Commer. Res. Appl..

[46]  Paul Resnick,et al.  Reputation systems , 2000, CACM.

[47]  Fatemeh Zahedi,et al.  The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach , 2002, Inf. Syst. Res..

[48]  Anol Bhattacherjee,et al.  Understanding Changes in Belief and Attitude Toward Information Technology Usage: A Theoretical Model and Longitudinal Test , 2004, MIS Q..

[49]  Hsien-Tung Tsai,et al.  Why on-line customers remain with a particular e-retailer: An integrative model and empirical evidence , 2006 .

[50]  Barbara Stern,et al.  Consumer Bidding Behavior on Internet Auction Sites , 2002, Int. J. Electron. Commer..

[51]  Richard A. Spreng,et al.  A Reexamination of the Determinants of Consumer Satisfaction , 1996 .

[52]  Antje Möllenberg,et al.  Internet Auctions in Marketing: The Consumer Perspective , 2004, Electron. Mark..

[53]  P. Wilton,et al.  Models of Consumer Satisfaction Formation: An Extension , 1988 .

[54]  D. Ariely,et al.  Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions , 2003 .

[55]  Leslie A. Hayduk.  Structural equation modeling with LISREL: essentials and advances , 1987 .

[56]  Stephen S. Standifird.  Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings , 2001 .

[57]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[58]  Gerald E. Evans,et al.  The Impact of Auction Item Image and Buyer/Seller Feedback Rating on Electronic Auctions , 2003, J. Comput. Inf. Syst..

[59]  Paul Resnick,et al.  Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system , 2002, The Economics of the Internet and E-commerce.

[60]  J. E. Swan,et al.  Disconfirmation of expectations and satisfaction with a retail service. , 1981 .

[61]  David Gefen,et al.  Structural Equation Modeling Techniques and Regression: Guidelines for Research Practice , 2000 .

[62]  J. Wooders,et al.  Reputation in Auctions: Theory, and Evidence from Ebay , 2006 .

[63]  R. Oliver.  Measurement and evaluation of satisfaction processes in retail settings. , 1981 .

[64]  M. Melnik,et al.  Does a Seller's Ecommerce Reputation Matter? Evidence from Ebay Auctions , 2003 .

[65]  C. M. Sashi,et al.  The role of Internet auctions in the expansion of B2B markets , 2002 .

[66]  J. Livingston.  How Valuable Is a Good Reputation? A Sample Selection Model of Internet Auctions , 2005, Review of Economics and Statistics.

[67]  Richard A. Spreng,et al.  Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination , 1997 .

[68]  Anol Bhattacherjee,et al.  An empirical analysis of the antecedents of electronic commerce service continuance , 2001, Decis. Support Syst..

[69]  Sheng Wu,et al.  Integrating perceived playfulness into expectation-confirmation model for web portal context , 2005, Inf. Manag..

[70]  Jooho Kim,et al.  An empirical validation of a loyalty model based on expectation disconfirmation , 2000 .

[71]  Norris I. Bruce,et al.  Seller rating, price, and default in online auctions , 2004 .