Communication and Social Change

Perhaps no aspect of social change has been as extensively researched as the relationship between communication and change, individual and social, and in particular the part played by the media of public communication in the process. Yet the research has proceeded from so many different assumptions, has predicted behavior at so many different levels, and has been contributed by so many different disciplines that it cannot be said that there is &dquo;a perspective&dquo; in this field. There are in fact

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