Online Auction - A Study of Auction in Yahoo! Taiwan

Shopping online has become more and more popular. Many people participate in online auctions. Due to the popularity of online auction, this study intends to study the possible factors that affect the transactions in online auction. This study uses the MP3 in the auction of Yahoo! Taiwan as the target and examines several factors that may affect the results. Using logistic regression and decision tree, this study successfully identifies the decisive factors and explores the relationship between these factors and the transaction results.