Practices and experiences: challenges and opportunities for value research

Purpose – The purpose of this paper is to distinguish experiences from practices and relate this distinction to current developments in value research within service‐dominant (S‐D) logic and the broader service domain.Design/methodology/approach – The paper provides a conceptual overview of how experiences and practices have been characterized in the literature to date, how they differ from each other, and if and where they intersect. Following this, the epistemological and methodological differences between practices and experiences are illustrated using narrated experiences and practical observations of car‐washing.Findings – While practices are primarily routinized patterns of behaviour, experiences focus more on individuals' value determinations in different contexts. Thus, different types of methodology are needed to observe customers' behaviour in value‐creating practices and interpret customers' sense making of value experiences.Research limitations/implications – Both phenomenological value experi...

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