A Method for semantically binding a Data Service to a Broadcasting Program

As a representative of the convergence of broadcasting and communication, the data service provide viewers new services such as games, weather services, and stock trading services on TV. The data service, however, has failed to gain the popularity with the viewers due to the short of killer services and the dominating power of TV programs. The paper introduces an MHP-based method for semantically integrate a data service to a TV program by allowing the data service to utilize the content of the TV program, which changes as time goes on.