Media Systems in Society: Understanding Industries, Strategies, and Power

1. Mass Media Industries: What Are They? Why Study Them? 2. Power Roles: A Framework for Strategic Thinking. 3. A Bit of History: Government, Business, and Mass Media. 4. Media Support: Paying the Piper Calling the Tune. 5. Targeting the Audience. 6. The Power of the Public. 7. The Production Process. 8. Coping with Risks of Production. 9. U.S. Mass Media in a Global Economy. 10. The Challenge of Synergy.