Study on the Philosophic Thinking of Confucian Analects in Packaging Design

Enlightened by part of philosophic thinking of Confucian Analects,it analyzed the application of the Analects of Confucius ideas in the methods of modern packaging design in the highly competitive environment and discussed the true nature,the goodness and the humanization of packaging design.It carried on the analysis about the naturalness and enthusiasm that packaging design expresses.It put forward a simple,objective,positive thinking based on the interactive relationship of human and products,explained the orientation,individuality,style of design etc.and studied how to obtain the essence goals of packaging design.As a precious cultural ideology resource,the idea of Confucian Analects has its enlightening and guiding significance in China modern packaging design.