论文信息 - Undergraduate Marketing Education in the 21st Century: Views from Three Institutions - 字舞流文

Undergraduate Marketing Education in the 21st Century: Views from Three Institutions

Anil Menon | Chuck Tomkovick | Denise T. Smart | Eli Jones

[1] D. Krane,et al. Generation 2001: A Survey of the First College Graduating Class of the New Millennium. Study No. 718287. , 1998 .

[2] K. Friedman,et al. Meeting the Challenges to Undergraduate Marketing Education , 1997 .

[3] M. McKendall,et al. True Colors: The Response of Business Schools to Declining Enrollments , 1997 .

[4] Lawrence B. Chonko,et al. Business School Education: Some Thoughts and Recommendations , 1993 .

[5] P. Hugstad. Marketing the Marketing Major , 1997 .

[6] O. C. Ferrell,et al. Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View , 1995 .