ASSOCIATION RULE MINING IN E-COMMERCE : A SURVEY Venkateswari S

Association Rule mining is one of the most popular data mining techniques which can be defined as extracting the interesting correlation and relation among large volume of transactions. E-commerce applications generate huge amount of operational and behavioral data. Applying association rule mining in e-commerce application can unearth the hidden knowledge from these data. In this paper a survey of association rule mining and its various applications in e-commerce environment are made.

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