Why People Violate Traffic Rules in Pakistan

Road safety is an important agenda for the developing countries and the situation has become worsened particularly in Pakistan. Most of the accidents are resulting due to the traffic rules violation in Pakistan. The purpose of this study is to explore the factors that may helpful in the controlling of traffic rules violation and mitigation of road traffic accidents in Pakistan. The objectives of this study was to identify the traffic safety problems in Pakistan, to determine effectiveness of education and awareness programs regarding traffic safety rules and also determined the effectiveness of law enforcement to control the traffic rules violation.The methodology used is empirical and quantitative. Data is collected from the all provinces of Pakistan. The targeted population is the Secretary RTAs, police officers and officials, professional drivers and common people of these provinces. The population is divided into strata’s. Each province is considered as strata and random sample is selected from strata through proportional allocation. The data is collected through questionnaires and interviews. A Likert scale close ended questionnaire was used to collect the data.  The sample size was 1200 and the response was 100% after the follow-up. Data is analyzed through empirical study and SPSS software. The finding shows that the traffic rules violation are controlled through the general education; traffic rules awareness programs, effective law enforcement and also identi?ed some potential road safety countermeasures by improving the engineering factor (infrastructures of roads, proper signals and sign boards allocations etc.). Keywords: Traffic rules violation, education, awareness, enforcement and engineering