The Measurement of Competitiveness of International Tourist Hotels in Taiwan

The international tourist hotels (ITHs) increased r apidly in Taiwan. This trend raised an important qu estion to figure out these hotels’ competitiveness. This stud y applies two analytical methods Confirmatory Facto r Analysis (CFA) and Grey Relational Analysis (GRA) to indicate the level of competitiveness for those hotels by using four main themes, management performance, property asset, class and s cale and communication distance. A sample of total is 58 Taiwan ITHs for the period 2007. The empirical results she d light the management performance and property ass et are the key indicators for competition among hotels. The top fi ve were Grand Hyatt Taipei, Grand Formosa Regent Ta ipei, Sheraton Taipei, Grand Hi-Lai Hotel and Far Eastern Plaza Hotel Taipei.

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