The Minor League Experience: What Drives Attendance at South Atlantic League Baseball Games?

An examination of the determinants of minor league baseball attendance in the South Atlantic League is performed through regression analysis. Potential determinants included in the regression model include demographic variables, team performance variables, and dummies for various categories of promotions. Overall, South Atlantic League baseball appears to be an inferior good, fans do not significantly respond to winning teams, fans do respond favorably to high-scoring games, and promotional events play a major role in attendance. The events that are shown to have the biggest impact at the gate are fireworks and concerts. It appears that the overall entertainment experience, not the success of the home team, is what attracts fans to South Atlantic League baseball games.

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