자동차경주 스폰서십과 기업홍보와의 관계 연구

This paper is designated to make an relationship between management of motor sports racing sponsorship and public relation of enterprises. Motor sports are the third world sports Olympic, World cup and it. Fanatic people of Motor sports racing are more academic, more peaceful of money and have more cashing power than any other sports fans. So we called much well enterprises are participate in the motor sports racing sponsorship to team and event. Most of speedway or motor park are acceptable more than ten thousand of people and most of racing events are broadcasting of allover the world, now it is more prevalent. Moreover motor sports racing has the latest science and technology. In the racing event have thrill, tension and overcome the human limited the speed and controL Also motor sports racing is focused on the mass-media, if it were not the media of brilliant power, it wasn't exist, as follows it is exist and companies want to advertise with motor sports racing event.