论文信息 - Analysis on the Mobil IPTV Adoption and Moderator Effect Using Extended TAM Model

Analysis on the Mobil IPTV Adoption and Moderator Effect Using Extended TAM Model

Convergence is a key word in all of industries as well as telecommunication industry recently. The most noted case is media (specially, broadcasting) and IT convergent one in Korea. The reason is that broadcasting is under the influence of IT technology development trajectory such as digitalized, broadband, interactive and so on. For example, there are mobile TV (in Korea, DMB), IPTV, and mobile IPTV. Especially, mobile IPTV will be offered TV contents via mobile IP network such as WiMax or 4G all-IP. The determinants influencing mobile IPTV adoption decisions are analyzed using extended TAM model. Furthermore, we verify the moderator effects of experience and similar services of mobile IPTV.

Munkee Choi | Hyori Jeon | Yonghee Shin

[1] Fred D. Davis,et al. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 , 1992 .

[2] I. Ajzen. The theory of planned behavior , 1991 .

[3] A. Parasuraman,et al. Service quality delivery through web sites: A critical review of extant knowledge , 2002, Journal of the Academy of Marketing Science.

[4] M. Csíkszentmihályi,et al. Optimal experience in work and leisure. , 1989, Journal of personality and social psychology.

[5] Fred D. Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[6] Donna L. Hoffman,et al. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .

[7] Wander Jager,et al. A conceptual model of channel choice: measuring online and offline shopping value perceptions , 2004 .

[8] Hans van der Heijden,et al. Factors influencing the usage of websites: the case of a generic portal in The Netherlands , 2003, Inf. Manag..

[9] Fred D. Davis,et al. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies , 2000, Management Science.

[10] Venkateshviswanath,et al. A Theoretical Extension of the Technology Acceptance Model , 2000 .

[11] Laku Chidambaram,et al. A test of the technology acceptance model: the case of cellular telephone adoption , 2000, Proceedings of the 33rd Annual Hawaii International Conference on System Sciences.