국내 포털 사이트 로고의 그래픽적 변형에서 보이는 스토리텔링

People are communicated each other by new media environment that development digital media. Internet media offer the various and great amount of information. User who find necessary information are confused in this new communication environment. Story-telling that can be helpful more efficiently method to approach specific information that user are needed is analyzed by this research. This study find effective direction of informative-design on domestic portal-site's Story-telling example by their logo's transform.