Theory of Concept Generation

In this chapter, a systematized theory of concept generation is developed. The theory classifies the concept generation into the following two types: first-order concept generation, which is based on the similarity-recognition process, and high-order concept generation, which is based on the dissimilarity-recognition process. The close investigation suggests that first-order concept generation is related to the problem–driven phase and high-order concept generation is related to the inner sense–driven phase. Furthermore, the methods to select the appropriate base concepts are discussed as follows. In first-order concept generation, a cue is thought to be obtained in the process of analysing the existing products, while in high-order concept generation, a cue can be captured in the framework of the back-and-forth issue.

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