Data Traffic Costs and Mobile Browsing User Experience

Cost of mobile data traffic is seriously restraining mobile browsing from becoming commonplace. Our user studies with 35 international interviewees show that cost is a major influencer in mobile browsing user experience, and it is hard to understand, follow, and control mobile data traffic costs. In this paper, we discuss different billing models for mobile data traffic, how users perceive these billing models, and how they try to control costs. We discuss the different solutions for improving mobile browsing user experience on client, gateway, and carrier sides.