Framing and Time Pressure in Decision Making

This study investigates the effect of time pressure on decision framing. Tversky and Kahneman (1981) introduced the term decision frame for a decision maker’s representation of a decision problem including acts outcomes and contingencies associated with different alternatives (cf. Tversky & Kahneman, 1981). They showed that different decision frames can be induced from the same factual information. Two versions of a particular decision problem may be constructed that are formally identical, yet the wording of each is slightly different by emphasizing either the gains or the losses.