PUBLIC UNDERSTANDING AND ITS EFFECT ON RECYCLING PERFORMANCE IN HAMPSHIRE AND MILTON KEYNES

Abstract Improving the recycling rate might be the primary aim of ‘recycling targets’, but good diversion from disposal can be achieved in different ways. Public participation is obviously critical to success; however it is not just how many people participate, but how well they do so, that is important. Analysis of public attitude research gave insight into how effectively recyclers were participating, and examined levels of public understanding. These were correlated with design parameters and publicity and education strategies to try to identify aspects of successful schemes that led to high quality of participation.