ONLINE SHOPPING FACTORS: AN ANALYSIS OF COLLEGE STUDENTS' EXPERIENCES BASED ON GENDER

Advances in Internet technologies have grown tremendously over the years. Not surprisingly, one application of these Internet technologies that has grown right along with them is that of online shopping. Indeed, a simple search of the academic database Business Source Premiere combining the terms "online" and "shopping" dated 2000 through 2010 returned over 19,000 citations. A review of selected citations revealed that a wide range of topics regarding online shopping have been explored by researchers. The purpose of this study is to build upon this earlier work and explore a variety of online shopping factors as experienced by college students. Specifically, the purposes of this study were (a) to determine for what items college students online shop, (b) to determine the reasons college students online shop, (c) to determine problems college student experience when they online shop, and (d) to determine reasons college students are hesitant to online shop. Differences based on gender were also explored during the study.

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