Information Needs of Media Practitioners in Karachi, Pakistan

This study explores the kind of information generally needed by media practitioners (MPs) in Karachi, Pakistan to perform the duties. 185 MPs from three types of media (TV, radio and newspaper) were surveyed. Reports of various organizations are the most used source of information. MPs need selective, rather than exhaustive, information on a daily basis. The findings of this study could help design library services and need-based collection development in media libraries.