论文信息 - Choice in Context: Tradeoff Contrast and Extremeness Aversion - 字舞流文

Choice in Context: Tradeoff Contrast and Extremeness Aversion

Consumer choice is often influenced by the context, defined by the set of alternatives under consideration. Two hypotheses about the effect of context on choice are proposed. The first hypothesis, ...

A. Tversky | I. Simonson | Itamar Simonson

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