It's all B2B…and beyond: Toward a systems perspective of the market

[1]  Plato,et al.  The Republic, Book XI , 2012 .

[2]  Stephen L. Vargo,et al.  Service, value networks and learning , 2010 .

[3]  Irene C. L. Ng,et al.  Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: evidence from the defence industry , 2009 .

[4]  A. Muñiz,et al.  How Brand Community Practices Create Value , 2009 .

[5]  Francesco Polese,et al.  B2B is Not an Island , 2009 .

[6]  Stephen L. Vargo,et al.  Toward a transcending conceptualization of relationship: a service‐dominant logic perspective , 2009 .

[7]  Michael Song,et al.  Marketing Under Uncertainty:The Logic of an Effectual Approach , 2009 .

[8]  Stephen L. Vargo,et al.  The evolving brand logic: a service-dominant logic perspective , 2009 .

[9]  Stephen L. Vargo,et al.  Service-dominant logic: continuing the evolution , 2008 .

[10]  Bernard Cova,et al.  Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors , 2008 .

[11]  Stephen L. Vargo,et al.  From goods to service(s): Divergences and convergences of logics , 2008 .

[12]  James R. Brown,et al.  Scientific Method and Retailing Research: A Retrospective , 2008 .

[13]  Saras D. Sarasvathy,et al.  Effectuation , 2008 .

[14]  Richard J. Varey,et al.  The service-dominant logic and the future of marketing , 2008 .

[15]  Andrew V. Abela,et al.  Marketing with integrity: ethics and the service-dominant logic for marketing , 2008 .

[16]  Paul P. Maglio,et al.  Fundamentals of service science , 2008 .

[17]  Paul P. Maglio,et al.  The service system is the basic abstraction of service science , 2008, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008).

[18]  D. Slater.  Capturing Market From the Economists , 2008 .

[19]  Stephen L. Vargo,et al.  Toward a conceptual foundation for service science: Contributions from service-dominant logic , 2008, IBM Syst. J..

[20]  Carliss Y. Baldwin,et al.  Where do transactions come from? Modularity, transactions, and the boundaries of firms , 2007 .

[21]  Roger A. Layton,et al.  Marketing Systems—A Core Macromarketing Concept , 2007 .

[22]  Ajay K. Kohli,et al.  Rethinking Customer Solutions: From Product Bundles to Relational Processes , 2007 .

[23]  Claes-Fredrik Helgesson,et al.  On the nature of markets and their practices , 2007 .

[24]  Stephen L. Vargo,et al.  On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive , 2007 .

[25]  Y. Wind.  Blurring the lines: is there a need to rethink industrial marketing? , 2006 .

[26]  K. Möller.  Role of competences in creating customer value: A value-creation logic approach , 2006 .

[27]  Stephen L. Vargo,et al.  The Service-dominant Logic of Marketing: Dialog, Debate, and Directions , 2006 .

[28]  Andreas Eggert,et al.  Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status , 2006 .

[29]  F. Wynstra,et al.  Value in business markets : what do we know? where are we going? , 2005 .

[30]  M. Christopher,et al.  A stakeholder approach to relationship marketing strategy: The development and use of the “six markets” model , 2005 .

[31]  Stephen L. Vargo,et al.  Services in Society and Academic Thought: An Historical Analysis , 2005 .

[32]  He-ling Shi,et al.  An Inframarginal Approach to Trade Theory , 2005 .

[33]  E. Arnould,et al.  Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research , 2005 .

[34]  M. Shirley,et al.  Handbook of new institutional economics , 2005 .

[35]  Stephen L. Vargo,et al.  Evolving to a New Dominant Logic for Marketing , 2004 .

[36]  Frans Prenkert,et al.  Exploring the exchange concept in marketing , 2004 .

[37]  Wolfgang Ulaga.  Capturing value creation in business relationships: A customer perspective , 2003 .

[38]  K. Möller,et al.  Business suppliers' value creation potential: A capability-based analysis☆ , 2003 .

[39]  C. Prahalad,et al.  The New Frontier of Experience Innovation , 2003 .

[40]  David T. Wilson,et al.  The Future of Competition , 2001 .

[41]  Jonathon E. Mote,et al.  The laws of the markets , 2000 .

[42]  O. Williamson.  The New Institutional Economics: Taking Stock, Looking Ahead , 2000 .

[43]  Mary Jo Bitner,et al.  Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters , 2000 .

[44]  Richard E. Plank,et al.  Business Marketing Comes of Age: A Comprehensive Review of the Literature , 2000 .

[45]  D. Bovet,et al.  Value Nets: Breaking the Supply Chain to Unlock Hidden Profits , 2000 .

[46]  Bernard J. Jaworski,et al.  Market-driven versus driving markets , 2000 .

[47]  Atul Parvatiyar,et al.  Handbook of Relationship Marketing , 1999 .

[48]  Douglass C. North,et al.  Understanding the Process of Economic Change , 1999 .

[49]  Michael J. Magazine,et al.  Quantitative Models for Supply Chain Management , 1998 .

[50]  L. Preston,et al.  The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications , 1995 .

[51]  J. Sheth,et al.  The evolution of relationship marketing , 1995 .

[52]  Evert Gummesson,et al.  Broadening and Specifying Relationship Marketing , 1994 .

[53]  R. Normann,et al.  From value chain to value constellation: designing interactive strategy. , 1993, Harvard business review.

[54]  A. Parasuraman,et al.  Building a New Academic Field-- The Case of Services Marketing , 1993 .

[55]  F. Webster.  The Changing Role of Marketing in the Corporation , 1992 .

[56]  W. Arthur,et al.  The Economy as an Evolving Complex System II , 1988 .

[57]  A. Giddens.  The Constitution of Society , 1985 .

[58]  James R. Brown,et al.  The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification , 1984 .

[59]  Kenneth L. Bernhardt,et al.  Comments on Christian Grönroos' Strategic management and marketing in the service sector , 1984 .

[60]  E. Corey,et al.  Industrial Marketing: Cases and Concepts , 1976 .

[61]  Richard P. Bagozzi,et al.  Marketing as an Organized Behavioral System of Exchange , 1974 .

[62]  Richard P. Bagozzi,et al.  Marketing as an organized behavioral system of exchange. , 1974 .

[63]  Mark S. Granovetter.  The Strength of Weak Ties , 1973, American Journal of Sociology.

[64]  T. Barna,et al.  Quesnay's Tableau economique , 1972 .

[65]  R. W. Little,et al.  The Marketing Channel: Who Should Lead this Extra-corporate Organization? , 1970 .

[66]  Louis W. Stern,et al.  Distribution channels : behavioral dimensions , 1970 .

[67]  Louis P. Bucklin,et al.  Vertical marketing systems , 1970 .

[68]  G. Haines,et al.  The Theory of Buyer Behavior. , 1970 .

[69]  Herbert A. Simon,et al.  The Sciences of the Artificial , 1970 .

[70]  Reavis Cox,et al.  Distribution in a High-Level Economy , 1965 .

[71]  Wroe Alderson,et al.  Marketing behavior and executive action : a functionalist approach to marketing theory , 1957 .

[72]  L. Walras.  Elements of Pure Economics, or The Theory of Social Wealth , 1955 .

[73]  M. A. Copeland.  Psychology and the natural science point of view. , 1930 .