Social Networks as a Source of Competitive Advantage for the Firm.

Globalisation is transforming the competitive environment of small and medium‐sized firms. Because these firms are competing with their larger counterparts in an economy where collaboration is increasingly central to organisational effectiveness, one must pay more attention to the social networks that organisations rely on. This article focuses on the relational perspective and describes the characteristics of embedded relationships that firms have to pay attention to in order to survive.

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