Evaluation and analysis of perceptual images of clothing fabrics

Fabric is the material basis of clothing design. Besides basic use functions,it also have the unique image and emotion. With growing aesthetic taste and individuality of consumption,fabric design is required to address its aesthetic feeling and psychology of consumer experience. In order to meet the emotional demands of consumers for fabric design,Kansei engineering theory is used to study the aesthetic evaluation of fabric based on perceptual image of female college students. Spatial perceptual image of fabric in female college students minds has been established. Evaluation factors of fabric and core vocabulary of evaluation cluster are found through quantitative analysis,providing guidance for designing satisfactory fabrics.